Brand Control · Marketing OS — admin spine for design · materials · products · touchpoints. Domains out of scope (Michael owns). Lane A hub →

RSF · GFS · Admin console

Brand Control · Marketing OS

One impressive page that runs the marketing ecosystem — design tokens, live collateral, brand families, doc control, owners, and the change flow toward $100M. Not a museum. The machine.

North star

East Coast breakfast architecture · sell-as-is + co-pack · $100M bar

Live ecosystem map

Every surface that must stay in sync

Click through — Lane A product hub, school Guide, share kit + team rooms, sell sheets, co-pack lookbook stack, and rightstartfoods.com portals.

Lane A

Product channels hub

Sell-as-is breakfast · bakery · kits · USDA sandwiches. Source hierarchy for buyers.

/ · rsf-product-lines

School

K-12 Product Guide

School-year operator hub. Spec / PFS / bid slots pending Michael drop.

/k12-guide/

Outbound

Share kit + email drop-ins

School · distributor · brand paste-ready emails. Zoho-friendly.

/share/

Team · Elena

School room

One-click K-12 pack for Elena — Guide, Power Up, sell sheets.

/share/team/school.html

Team · Martin

Distributor room

Martin’s distributor onboard room — ordering, lines, leave-behinds.

/share/team/distributor.html

Team · Michael

Brand / co-pack room

Keychain + brand private-label room — lookbook, bag, one-pager.

/share/team/brand-copack.html

Print

Sell sheets index

All lanes including epic Power Up meal-kits sheet. Cream / tomato / gold.

/share/sell-sheets/

Lane B

Co-pack lookbook

Sandwich private label under their brand. Dual plants · Melt Mates proof.

rsf-capabilities-lookbook.pages.dev

Lane B

Bag / dry snack co-pack

Granola · animal crackers bag private label — separate from sell-as-is granola.

…/bag-copack/

Lane B

Co-pack atlas

Living system map — plants, lines, partners, engagement steps.

…/atlas.html

Leave-behind

Co-pack one-pager PDF

Short capabilities leave-behind for Keychain / brand intros.

…/RSF-CoPack-Capabilities-OnePager.pdf

Site · truth

Catalog · nutrition · compliance

Live SKU truth on rightstartfoods.com — catalog, PFS portal, schools compliance, Power Up brand.

rightstartfoods.com

Site

Nutritional / PFS portal

Interim operator search until Michael’s sheets land in Guide docs.

/nutritional-information/

Site

Schools compliance

Published school compliance overview on the main site.

/schools/compliance/

Power Up

Meal kits channel

1M+ meals/mo · BATB-ready execution. Epic hero lane — don’t soft-pedal.

/meal-kits/

Brand families

Don’t collapse the family

Each brand has a job. Sell-as-is proof stays Lane A. Co-pack for their brand stays Lane B. Forever.

Parent · sell-as-is

Right Start Foods

School & foodservice sell-as-is parent. Breakfast carriers, bakery, kits, programs. Don’t hide behind co-pack only.

Open Lane A hub →

Own-brand sandwich proof

Melt Mates™

Sandwich line proof + USDA commodity school program (Commodity Yes). We run what we ask partners to trust — not what co-pack buyers buy as their brand.

USDA commodity channel →

Epic hero · kits

Power Up

1M+ meals/month · Breakfast After the Bell–ready execution. Mini-loaf kits already hit 2 oz grains. Their playbooks = why; our volume = proof. Don’t soft-pedal.

Meal kits channel →

Distributor / specialty

Branson’s Roadhouse

Sell-as-is biscuits lane. Not Melt Mates biscuit sandwiches. Don’t force into school hero narrative.

Biscuits channel →

Specialty pasta

Alfresco Italian Specialties™

Pasta / sauce specialty lane. Sell-as-is distributor story — not school breakfast hero.

Pasta channel →

Manufacturing · co-pack entity

GFS · Global Food Solutions

Dual East Coast plants · FDA-registered · SQF L2. Clear plant honesty — not a USDA inspected meat plant. Co-pack destination for partner labels.

Co-pack lookbook →

Doc control

Specs, PFS, trust — wire same day

Instructions live

DOCS_ATTACH map

When Michael drops world-class specification sheets, follow k12-guide/DOCS_ATTACH.md — save into k12-guide/docs/, update the status table, flip data-doc-slot links, redeploy.

Open DOCS_ATTACH.md →

Pending Michael Spec / PFS / CN / bid language for all categories — brochure interim on Power Up only.

Company trust list

Reuse everywhere once; never invent:

  • FDA-registered facility (not USDA meat plant)
  • SQF Level 2
  • Plant partners: ASI · RK Environmental · Ecolab
  • USDA further-processed commodity · cheese path 100242 (Melt Mates program)
  • Dual plants: Edgewood NY · Hermitage PA
  • Insurance / COI (distributor onboard — confidential)

Coverage matrix: /workspace/rsf-portfolio-doc-coverage.md (ops file).

Design system

RSF DNA — never corporate grey

Tokens live in css/lines.css — cream / tomato / gold · New Spirit (display) + Outfit (body). Steal systems from national K-12 collateral; never their look.

Cream #F7F7F2 Tomato #B72E28 Gold #EDA734 Hero #170202 Ink #131313
Hard rule No Echo Lake on buyer pages — ever.
Hard rule FDA honesty — registered facility ≠ USDA inspected meat plant.
Hard rule Lane A ≠ Lane B — sell-as-is channels never pitch as co-pack, and vice versa.
Hard rule No invented CN · MOQ · Buy American · grain claims beyond site sheets.
Hard rule No NKH / BATB partnership claims without contract — volume & readiness language only.
Hard rule Named humans on CTAs · one primary CTA · domains Michael owns.

Owners

Talk to the lane owner

Don’t fan-out the same ask to every bot. Humans send; bots wire.

Human · Brand / Keychain

Michael Levine

Strategy, domains, Keychain, claim approval, spec drops, $100M account math. Brand / co-pack room.

mikelevine@globalfoodsolutions.co

Human · Distributor

Martin Baker

Distributor onboard, ordering, price/brackets (confidential). Distributor team room.

martin@globalfoodsolutions.co

Bot

Marketing Bot

Lookbooks, Guide, sell sheets, share kit, this Brand Control OS, BATB leverage copy.

Bot

Website Bot

rightstartfoods.com strategy / copy / IA / conversion path.

Bot

WordPress · Cloudflare

WordPress Bot publishes on Cloudways. Cloudflare Bot deploys Pages lookbooks / hubs. Domains = Michael.

Change flow

How updates don’t rot

Gate: no sales push of a “new” claim until steps 1–6 are done. Then notify Elena / Martin in one line.

1Spec / SKU
change
2Website
product page
3K-12 Guide
docs slot
4Sell sheet
+ PPT
5Share kit
+ rooms
6Cloudflare
redeploy

Launch checklist (e.g. 2 oz muffins): Guide strip → sell sheet → PPT → Elena blast → Keychain blurb. Full OS: /workspace/rsf-brand-control-os.md.

Weekly cadence

30-minute team checklist

Checkboxes are local-only (browser). Use this as the standup spine — Marketing Bot wires; humans send.

Operating system doc — control planes, owners, source of truth, change flow, audit rhythm. Live by it: rsf-brand-control-os.md in the workspace root (parent keeps it with the repo / ops files).

Doc attach map

Toward $100M

Pretty pages without this = museum.
This = the machine.

Domains stay with Michael. Parent redeploys rsf-product-lines. Optional later: marketing.rightstartfoods.com → this hub.

Lane A product hub School room Brand room Co-pack lookbook