Brand Control · Admin OS — team operating system for design · materials · products · touchpoints. Domains out of scope (Michael owns). Lane A hub →

RSF · GFS · Team OS

Brand Control

Easy Admin OS for Michael, Elena, and Martin — design tokens, live collateral, brand families, CLEAR→deploy, owners, and weekly cadence. Not a museum. The machine.

North star

BTS · Track A SKU dossiers (waves 1–9 Done) · Elena+Mike Joint pack live · Track B full site review · Guide → sell sheets → Cloudflare when parent asks

Ops strip

This week

SKU track · Done

Dossier waves 1–9 Muffins→granola/parfaits + Wave 9 Alfresco/Harvest/Tiajuana/commercial · board: rsf-sku-review/

Truth spine · Live

Elena + Michael joint pack Box: /workspace/rsf-sku-review/ELENA_MICHAEL_JOINT_PACK.md · queue NEXT_SIGN_QUEUE.md

Open HOLDs

C8 · PUB0036 · pancakes · FT · C5 · A5 · D1–D4 · D8/N2 Do not blanket-claim — close via Joint pack (Elena / Michael)

Site track · Chrome FIX

S9 · S2 · S1 · S8 applied on-disk Sticky Sample·Docs·Order·Talk · school nutrition docs · hero 1+1 · Resources nav · no redeploy until parent asks CF

Design track

Astra BTS audit Elevation sprint after report · DESIGN_QUALITY_BAR locked

Deploy gate

Redeploy checklist Parent asks Cloudflare Bot after CLEAR/FIX fold-in or Control HTML change
Dual track

SKU truth · Full site review

Track A · SKU truth

Hub dossiers → CLEAR/HOLD/FIX Waves 1–9 done on box · Joint pack live · Guide / sell sheets / sandbox numbers · /workspace/rsf-sku-review/

Track B · Full site

Sandbox = future rightstartfoods.com IA waves 01–10 graded · scorecard + decisions.json · absorb still HOLD · /workspace/rsf-site-review/

Do not collapse tracks: a CLEAR brand page still cannot blanket-claim a HOLD SKU. Hard rules: no Echo Lake · no invented CN · buyer-safe · 1M+ = story.

Open HOLDs

Do not blanket-claim these

Marketing stays honest while Elena / Michael close loops. No public Echo Lake. No invented CN.

HOLD · C8 · Muffins

RS9210W / RS9212W crediting

CSV 1.0 oz eq vs PFS 2.0 contradiction. Wave 1 CLEAR set stays at 1.0; exclude C8 from blanket muffin grain claims until Elena closes.

Owner: Elena · Joint pack #1

HOLD · PUB0036 · Grain

Power Up meal kit grain confirm

Hub USDA/dossier 2.0 vs desc/site 1.5. Review PDF: meal-kits-PUB0036-HOLD-grain-confirm.pdf.

Owner: Elena · Wave 5 Done / HOLD remains

HOLD · Pancakes · FT · Eggs · Melt

RS7201W · GS7052WR · C4/C2 · C5 · A5

Pancake PFS/C2/H1 · French toast credit HOLD · eggs M/MA confirm · Melt Egg allergen. Exemplars stay CLEAR; no blanket claims.

Owner: Elena · see Joint pack

HOLD · D1–D4 · D8 · N2

GTIN identity + Wave 9 hygiene

D1–D4 PARKED until Mike answers OWNER_ANSWERS.md. AIS1008 D8 · GFS2003 N2 · Preliminary pies stay HOLD.

Owner: Michael (GTIN) · Elena (N2)

Full rows + close checklist: box /workspace/rsf-sku-review/ELENA_MICHAEL_JOINT_PACK.md · ordered queue NEXT_SIGN_QUEUE.md.

One truth path

CLEAR → deploy pipeline

Gate: no sales push of a “new” claim until the full path lands. Then notify Elena / Martin in one line.

1 Hub dossier CLEAR / HOLD / FIX
2 Guide docs k12-guide/docs/
3 Sell sheets Numbers match
4 Sandbox Brand + product
5 Cloudflare Pages redeploy
6 Team rooms Elena · Martin · Michael
7 Notify 1-line what’s new

Launch checklist (e.g. muffin wave): Guide strip → sell sheet → PPT → Elena blast → Keychain blurb. Full OS one-pager: /workspace/rsf-sku-review/ADMIN_OS.md. Item Goes Live (RD gate → NS): /workspace/rsf-sku-review/ITEM_GOES_LIVE.md.

Redeploy checklist (parent → Cloudflare Bot)

  1. Wave CLEAR fold-in done on box (rsf-product-lines + sandbox if needed)
  2. Guide Spec slots + sell sheet numbers QA’d vs dossier
  3. No HOLD SKUs in blanket claims; Echo Lake stripped from public copy
  4. Ask Cloudflare Bot to deploy rsf-product-lines (± sandbox / lookbook)
  5. Spot-check live: Guide Specs · sell sheets · team rooms · Control

Live ecosystem map

Every surface that must stay in sync

Click through — Lane A hub, Guide Specs, share kit + team rooms, sell sheets, sandbox, co-pack lookbook, and rightstartfoods.com portals.

Lane A

Product channels hub

Sell-as-is breakfast · bakery · kits · USDA sandwiches. Source hierarchy for buyers.

/ · rsf-product-lines

School · live

Guide Specs

Live K-12 Guide with Spec PDFs wired. Operator hub for SY / BTS.

rsf-product-lines.pages.dev/k12-guide/

School · box

K-12 Product Guide

Local Guide source. Spec / PFS / bid slots per DOCS_ATTACH.

/k12-guide/

Team · Full set

Spec Library

Every SKU dossier packet (~153) for review before NetSuite join. Not a public buyer catalog.

/specs/

Print

Sell sheets index

All lanes including epic Power Up meal-kits sheet. Cream / tomato / gold.

/share/sell-sheets/

Sandbox

Brand + product sandbox

Pre-live brand pages. Fold CLEAR numbers here before site push.

rsf-sandbox.pages.dev

Lane B

Co-pack lookbook

Sandwich private label under their brand. Dual plants · Melt Mates proof.

rsf-capabilities-lookbook.pages.dev

Outbound

Share kit + email drop-ins

School · distributor · brand paste-ready emails. Zoho-friendly.

/share/

Team · Elena

School room

One-click K-12 pack for Elena — Guide, Power Up, sell sheets.

/share/team/school.html

Team · Martin

Distributor room

Martin’s distributor onboard room — ordering, lines, leave-behinds.

/share/team/distributor.html

Team · Michael

Brand / co-pack room

Keychain + brand private-label room — lookbook, bag, one-pager.

/share/team/brand-copack.html

Lane B

Bag / dry snack co-pack

Granola · animal crackers bag private label — separate from sell-as-is granola.

…/bag-copack/

Lane B

Co-pack atlas

Living system map — plants, lines, partners, engagement steps.

…/atlas.html

Leave-behind

Co-pack one-pager PDF

Short capabilities leave-behind for Keychain / brand intros.

…/RSF-CoPack-Capabilities-OnePager.pdf

Site · truth

Catalog · nutrition · compliance

Live SKU truth on rightstartfoods.com — catalog, PFS portal, schools compliance, Power Up brand.

rightstartfoods.com

Site

Nutritional / PFS portal

Interim operator search until Michael’s sheets land in Guide docs.

/nutritional-information/

Site

Schools compliance

Published school compliance overview on the main site.

/schools/compliance/

Power Up

Meal kits channel

1M+ meals/mo · BATB-ready execution. Epic hero lane — don’t soft-pedal.

/meal-kits/

Team notes · box · Track B

Full Site Review OS

Waves 01–10 graded on box — plan, touchpoint scorecard, decisions.json (S1… FIX registry). Mirror of Hub specs CLEAR/HOLD/FIX for every surface. Top FIX: sticky bar · CN-docs wording · hero CTAs · pages.dev · legal stubs.

/workspace/rsf-site-review/ · SITE_REVIEW_PLAN.md · TOUCHPOINT_SCORECARD.md · decisions.json

Team notes · box · Track A

Elena + Michael joint pack

Truth spine — Elena (crediting/PFS/allergens) vs Mike (GTIN/Mark-Live). Close HOLDs so Guide / sell sheets stay honest. Not public.

/workspace/rsf-sku-review/ELENA_MICHAEL_JOINT_PACK.md · NEXT_SIGN_QUEUE.md

Team notes · box · Track A

Review board + Admin OS

SKU waves 1–9 Done, HOLDs, CLEAR fold-in rules. Not public — ops files on the box.

rsf-sku-review/REVIEW_BOARD.md · ADMIN_OS.md

Team notes · box

Catalog review plan

Wave order · owner weekly · one truth path for BTS elevation.

rsf-sku-review/CATALOG_REVIEW_PLAN.md

Brand families

Don’t collapse the family

Each brand has a job. Sell-as-is proof stays Lane A. Co-pack for their brand stays Lane B. Forever.

Parent · sell-as-is

Right Start Foods

School & foodservice sell-as-is parent. Breakfast carriers, bakery, kits, programs. Don’t hide behind co-pack only.

Open Lane A hub →

Own-brand sandwich proof

Melt Mates™

Sandwich line proof + USDA commodity school program (Commodity Yes). We run what we ask partners to trust — not what co-pack buyers buy as their brand.

Sandbox brand URL → USDA commodity channel →

Epic hero · kits

Power Up

1M+ meals/month · Breakfast After the Bell–ready execution. Mini-loaf kits already hit 2 oz grains. Their playbooks = why; our volume = proof. Don’t soft-pedal.

Sandbox brand URL → Meal kits channel →

Specialty dry grocery

Harvest Promise

Canned grape jelly (GFS2003) · clean-label institutional #10. Martin primary.

Sandbox brand URL →

Specialty dry grocery

Tiajuana Tortilla™

TT10401 salsa 6/#10 · K-12 vegetable credit. Martin primary; Elena for schools.

Sandbox brand URL →

Manufacturing · co-pack entity

GFS · Global Food Solutions

Dual East Coast plants · FDA-registered · SQF L2. Clear plant honesty — not a USDA inspected meat plant. Co-pack destination for partner labels.

Co-pack lookbook →

Doc control

Specs, PFS, trust — wire same day

Guide Specs live

DOCS_ATTACH map

When Michael drops specification sheets, follow k12-guide/DOCS_ATTACH.md — save into k12-guide/docs/, update the status table, flip data-doc-slot links, then ask Cloudflare Bot to redeploy.

Open DOCS_ATTACH.md → · Live Guide Specs →

Specs live from Hub Guide Spec dossiers wired. Full Spec Library at /specs/ (every SKU dossier — team only). PFS / bid · Elena Meal pattern / PFS packs live where signed PFS exists; bid language + remaining pack slots still Elena. Power Up brochure remains secondary interim.

Open HOLDs C8 muffins · PUB0036 grain · pancake HOLDs (see above).

Company trust list

Reuse everywhere once; never invent:

  • FDA-registered facility (not USDA meat plant)
  • SQF Level 2
  • Plant partners: ASI · RK Environmental · Ecolab
  • USDA further-processed commodity · cheese path 100242 (Melt Mates program)
  • Dual plants: Edgewood NY · Hermitage PA
  • Insurance / COI (distributor onboard — confidential)

Coverage matrix: /workspace/rsf-portfolio-doc-coverage.md (ops file).

Design system

RSF DNA — never corporate grey

Tokens live in css/lines.css — cream / tomato / gold · New Spirit (display) + Outfit (body) · 5px buttons. Steal systems from national K-12 collateral; never their look. Bar: rsf-sandbox/DESIGN_QUALITY_BAR.md.

Cream #F7F7F2 Tomato #B72E28 Gold #EDA734 Hero #170202 Ink #131313
Echo Lake No supplier names on buyer pages — ever.
FDA honesty Registered facility ≠ USDA inspected meat plant.
Lane fence Lane A ≠ Lane B — sell-as-is never pitches as co-pack, and vice versa.
CN / claims Never invent CN Label, MOQ, Buy American, or grain beyond signed sheets.
BATB / partners No partnership claims without contract — volume & readiness language only.
Humans Named CTAs · one primary CTA · domains Michael owns.

Owner lanes

Talk to the lane owner

Don’t fan-out the same ask to every bot. Humans send; bots wire. Weekly lanes from the catalog Admin OS.

Human · Brand / Keychain

Michael Levine

Strategy, domains, Keychain, claim approval, spec drops, pipeline / account math. Brand / co-pack room.

Weekly: clear Wave 0 GTIN blockers · approve Mark-Live

mikelevine@globalfoodsolutions.co

Human · School

Elena Misoulis

School bids, CN/docs distribution, district relationships, PFS / crediting. School team room.

Weekly: sign PFS · close C8 / pancake HOLDs · school room links

emisoulis@globalfoodsolutions.co

Human · Distributor

Martin Baker

Distributor onboard, ordering, price/brackets (confidential). Distributor team room.

Weekly: confirm pack / ship facts on sell sheets

martin@globalfoodsolutions.co

Bot

Marketing Bot

Lookbooks, Guide, sell sheets, share kit, this Brand Control OS, BATB leverage copy.

After each CLEAR wave: copy PDFs → update slots

Bot

Website Bot

rightstartfoods.com strategy / copy / IA / conversion path.

Bot

WordPress · Cloudflare

WordPress Bot publishes on Cloudways. Cloudflare Bot deploys Pages lookbooks / hubs. Domains = Michael.

Redeploy only when parent asks — after CLEAR fold-in

Weekly cadence

30-minute team checklist

Checkboxes are local-only (browser). Use this as the standup spine — Marketing Bot wires; humans send.

Admin OS one-pager — owner lanes, CLEAR→deploy, this-week strip, HOLD callouts. Live by it: /workspace/rsf-sku-review/ADMIN_OS.md. Longer OS: rsf-brand-control-os.md.

Doc attach map

Team OS

Pretty pages without this = museum.
This = the machine.

Domains stay with Michael. Parent asks Cloudflare Bot to redeploy rsf-product-lines. Optional later: marketing.rightstartfoods.com → this hub.

Guide Specs (live) Sell sheets Sandbox School room Co-pack lookbook